The biggest problem with Twitter’s ad business is that advertisers don’t trust Musk. Advertising is all about creating and projecting an image --- real or othe

The biggest problem with Twitter’s ad business is that advertisers don’t trust Musk. Advertising is all about creating and projecting an image --- real or otherwise. Musk has always been about just the opposite --- projecting his own personal whims, opinions, idiosyncracies and abrasive, in your face personality. This is why Musk is obviously ill suited to run a social media ad platform. A choice that was his alone.