Yes, but that strategy works due to how entrenched they were in the enterprise already. It won't work for a brand new vendor. Almost every big company uses some

Yes, but that strategy works due to how entrenched they were in the enterprise already. It won't work for a brand new vendor. Almost every big company uses some enterprise Windows product (Windows,Office,AD, SQLServer). Once people already are buying 20 products from you and have a good sales relationship of decades, selling them some cloud services is easy and might even lead to better deals on something else (Windows/Office)