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Twitter to stop running ads from non-subscribers from April 21

11 points by taubek 4y ago

jqpabc123 4y ago
The biggest problem with Twitter’s ad business is that advertisers don’t trust Musk. Advertising is all about creating and projecting an image --- real or otherwise. Musk has always been about just the opposite --- projecting his own personal whims, opinions, idiosyncracies and abrasive, in your face personality. This is why Musk is obviously ill suited to run a social media ad platform. A choice that was his alone.
- Nextgrid 4y ago
  However this might be a blessing for everyone else if Twitter is forced to pivot to something else than advertising.
  - jqpabc123 4y ago
    I doubt this is a viable option for Musk considering how he paid twice what the company was worth --- his estimate, not mine.
Pxtl 4y ago
Between the flagging of NPR, CBC, BBC, and PBS as state-funded media, Musk clowning on the CBC as "69%" state-funded media, the subsequent total removal of the "state-funded media" flag (including from state-run disinformation sources like Russia Today), the removal of all unpaid blue checks, Musk sponsoring a handful of VIPs with free bluechecks on what is apparently a personal fandom basis (eg. Stephen King), the totally-expected subsequent explosion of impersonators, the removal of transphobia from the site's moderation policy, and now the removal of ads from non-subscribers, Musk's Twitter has gone completely off the rails even more than normal in the last few days. And yes, all that happened over the last few days.
- LiquidSky 4y ago
  > Musk sponsoring a handful of VIPs with free bluechecks on what is apparently a personal fandom basis (eg. Stephen King) You’re getting that backwards. King, LeBron, and Shatner all prominently spoke out against paying for a check. King was the one responsible for the $8 price point after his first refusal to pay $20. This is Musk’s petty, clumsy idea of revenge against them, though inflicting something you are ostensibly trying to sell as a punishment that they view as a mark of shame is perhaps not brilliant marketing. Oh, and you forgot Musk’s threatening to sue Microsoft when they said they wouldn’t pay for Twitter API access.
- smotched 4y ago
  Where did you see that about RT?
  - Pxtl 4y ago
    https://twitter.com/RT_com https://twitter.com/RT_com The "state-funded media" flag is gone.
penjelly 4y ago
the rate changes are happening.... i feel like there isnt enough time to let the public digest the changes. I actually want musk to succeed with twitter but it just seems like its gotten out of control
- Pxtl 4y ago
  Honestly, at this point I just want Musk to take time off and get help. The man has gone off the deep end.
lesuorac 4y ago
Ignoring the fact that twitter blue hasn't actually meant that you are who you say you are. I think this would be a good change. Like letting unknown people run ads has been a historically bad idea with people pushing all kinds of malware and etc.

11 points by taubek 4y ago

The biggest problem with Twitter’s ad business is that advertisers don’t trust Musk. Advertising is all about creating and projecting an image --- real or otherwise. Musk has always been about just the opposite --- projecting his own personal whims, opinions, idiosyncracies and abrasive, in your face personality. This is why Musk is obviously ill suited to run a social media ad platform. A choice that was his alone.

Nextgrid 4y ago
However this might be a blessing for everyone else if Twitter is forced to pivot to something else than advertising.
- jqpabc123 4y ago
  I doubt this is a viable option for Musk considering how he paid twice what the company was worth --- his estimate, not mine.

Pxtl 4y ago

Between the flagging of NPR, CBC, BBC, and PBS as state-funded media, Musk clowning on the CBC as "69%" state-funded media, the subsequent total removal of the "state-funded media" flag (including from state-run disinformation sources like Russia Today), the removal of all unpaid blue checks, Musk sponsoring a handful of VIPs with free bluechecks on what is apparently a personal fandom basis (eg. Stephen King), the totally-expected subsequent explosion of impersonators, the removal of transphobia from the site's moderation policy, and now the removal of ads from non-subscribers, Musk's Twitter has gone completely off the rails even more than normal in the last few days. And yes, all that happened over the last few days.

LiquidSky 4y ago
> Musk sponsoring a handful of VIPs with free bluechecks on what is apparently a personal fandom basis (eg. Stephen King) You’re getting that backwards. King, LeBron, and Shatner all prominently spoke out against paying for a check. King was the one responsible for the $8 price point after his first refusal to pay $20. This is Musk’s petty, clumsy idea of revenge against them, though inflicting something you are ostensibly trying to sell as a punishment that they view as a mark of shame is perhaps not brilliant marketing. Oh, and you forgot Musk’s threatening to sue Microsoft when they said they wouldn’t pay for Twitter API access.
smotched 4y ago
Where did you see that about RT?
- Pxtl 4y ago
  https://twitter.com/RT_com https://twitter.com/RT_com The "state-funded media" flag is gone.

penjelly 4y ago

the rate changes are happening.... i feel like there isnt enough time to let the public digest the changes. I actually want musk to succeed with twitter but it just seems like its gotten out of control

Pxtl 4y ago
Honestly, at this point I just want Musk to take time off and get help. The man has gone off the deep end.

lesuorac 4y ago

Ignoring the fact that twitter blue hasn't actually meant that you are who you say you are. I think this would be a good change. Like letting unknown people run ads has been a historically bad idea with people pushing all kinds of malware and etc.