3 ms·
We can't even buy a legitimate SMALL pickup in the USA anymore. The closest thing is the still-large Ford Maverick, which is nearly useless as a truck because F
by ShadowBanThis01 4y ago
We can't even buy a legitimate SMALL pickup in the USA anymore. The closest thing is the still-large Ford Maverick, which is nearly useless as a truck because Ford forces a giant four-door cab on every buyer. Where is the two-door version? You see this same blunder on every "smallish" truck sold in the USA today, which is why Rangers from a decade and a half ago are selling for as much as they did new.
Look at the absurd marketing picture Ford put out. These people have no hope of even loading the couch they're struggling with, let alone half the other crap waiting on the sidewalk: https://www.thedrive.com/content-b/message-editor%2F1646159878512-22_frd_mav_54243.tif.jpg https://www.thedrive.com/content-b/message-editor%2F16461598...
While this is a somewhat different type of truck than the subject of this article, it reflects a similar failure of manufacturers to address a major gap in the market. Not everyone is a poser who just wants to drive around in a "truck." Some people have actual truck applications to be addressed, and want an efficient little truck for them.