> The typical solution to this (assuming there is one internally) is setting up a sub-compan Is this really the solution? Is there an example of a company that

> The typical solution to this (assuming there is one internally) is setting up a sub-compan Is this really the solution? Is there an example of a company that escaped its fate with this tactic? I think this is what Christensen and Schumpeter suggest, but I don’t think it works. Maybe the closest is Microsoft, but they didn’t do this. They changed their revenue model by emulating AWS.