The author is listed as Matthew. There's a Danny who wrote another article on the blog (the blog has only two articles). Blog owner is a Bruce McAllister who c

The author is listed as Matthew. There's a Danny who wrote another article on the blog (the blog has only two articles). Blog owner is a Bruce McAllister who claims to have written three successful books, which he doesn't list and be a member of Guerrilla Marketing hall of fame. Zero results for his name and guerrilla marketing on search engines.