A Sunday issue of a broadsheet arguably fits the bill. A normal newspaper and 4x the volume in additional supplements with lightweight content about travel, hou

A Sunday issue of a broadsheet arguably fits the bill. A normal newspaper and 4x the volume in additional supplements with lightweight content about travel, housing and movies to wrap ads around, sometimes with an insert or two entirely produced by a sponsor. Of course, they started off with news and diversified into lots of sub-papers that pay bills rather than the other way round and their travel listicles are marginally more highbrow than Buzzfeed and there's an argument the format is slowly dying, but the basic concept is the same. Same goes with the commercially successful online version of the UK's Daily Mail having a huge amount of online-only lightweight celebrity content in a clickbait sidebar sitting alongside its more right–wing campaigning style reporting