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It was a colossal blunder to keep the Buzzfeed branding. Every time I saw one of Buzzfeed News' excellent investigative journalism projects published or talked
by wmeredith 3y ago
It was a colossal blunder to keep the Buzzfeed branding. Every time I saw one of Buzzfeed News' excellent investigative journalism projects published or talked about online, the conversation about them vs. Buzzfeed was the dominant one.
This thread is no different.
- AlwaysRock 3y agoIt was an effort to build credibility for Buzzfeed as a whole, right? A mistake in retrospect but not an entirely stupid idea.
- brucethemoose2 3y agoYeah, news organizations weren't in such a fight for there lives when that idea/branding was conceived. But they really should have renamed it. Would that be so hard?
- junon 3y agoBuzzfeed (listicle, not News) used to be a bit more entertaining back when it started but quickly devolved to what it is now, to be fair.
- hackmiester 3y agoI literally ignored all BuzzFeed content so completely that I have never seen that conversation happen ever before. I only clicked this because it was about it shutting down.
- Yhippa 3y agoThis is strangely the only website that I’ve had to completely turn off in all of my news feeds. Credit to the tech companies, because it worked. Haven’t seen a BuzzFeed listicle in almost a decade.
- trollied 3y agoSeems like a huge leadership blunder. They didn't even know how their own audience would react to a serious news organisation being part of their existing brand. Some simple user research would have highlighted this before the venture even started.