> It turns out chasing social media and search clicks for free ad-supported journalism is not a great business model. And it's an even worse business model if

> It turns out chasing social media and search clicks for free ad-supported journalism is not a great business model. And it's an even worse business model if you rely on social media for your business model and one day Twitter (or any other platform eventually) decides that if you're going to make money sharecropping in their fields, you need to start turning over revenue to the landlord in the shape of checkmark payola for reach and gatekeeping fees for access to the API. It's the classic platform enshittification end-game: Social media embraced companies like Buzzfeed for providing the content that they used to build critical mass, then turned around and viewed them as ATMs to be plundered. Same story as app developers in walled gardens.