The bubble era of digital news startups is well and truly over. There was never going to be a happy ending for an industry entirely reliant on the whims of soci

The bubble era of digital news startups is well and truly over. There was never going to be a happy ending for an industry entirely reliant on the whims of social media algorithms to drive traffic, and ad impressions to monetize said traffic. This applies to serious news sites, like BN that don't have the cachet of the Washington Post...which itself couldn't operate independently and was acquired by Bezos. Organic reach for brands on social is dead, it's pay to play (promote posts, that is). Google giveth once but now they'll just gently nudge your towards spending more on ads.