> That's not how credibility works. It is very easy to lose credibility but creating it is a long and arduous process. One credible brand tied to a noncredible

> That's not how credibility works. It is very easy to lose credibility but creating it is a long and arduous process. One credible brand tied to a noncredible brand leaves you with two noncredible brands. BuzzFeed (the listicle site) never had any credibility, so the only direction they had to go was up.