You can't make it costly enough to the corporation without incurring undue collateral damage to a whole lot of people that had nothing to do with it. The point

You can't make it costly enough to the corporation without incurring undue collateral damage to a whole lot of people that had nothing to do with it. The point of is to focus the cost onto the actual decision makers responsible for the poor decision making; corporation would continue to survive, without collateral damage to employees and marketplace.