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We've been working on it for https://forth.news https://forth.news -- essentially a newsfeed for news. The thinking is that in the old days, when you had a pri
by jaredwiener 4y ago
We've been working on it for https://forth.news https://forth.news -- essentially a newsfeed for news.
The thinking is that in the old days, when you had a print newspaper, there were ads and articles, but they were completely decoupled. You could read an article, or just the headline, or just glance at a photo, but regardless, you would see the ads. Now, of course, you have to decide to click through.
BUT -- and this is the key part -- the newspaper-style ads still exist, they just exist upstream in the flow, and giving the revenue to the aggregators, not the people doing the reporting. (It also leads to incredibly misaligned incentives between the aggregators and the publishers, leading to things like clickbait...)
Our hope is to be able to close that loop, share the revenue from in-feed ads with the reporting partners, and try to get away from the Facebook/Google/Twitter/etc model.