I think you missed their actual point >It all adds up, and it’s all out of the control of the typical citizen. Consumer food waste is less than a quarter of th

I think you missed their actual point >It all adds up, and it’s all out of the control of the typical citizen. Consumer food waste is less than a quarter of the total. That this is a systems level thing and not a policing your household thing. Re-read the last sentence in the second portion you quoted, I think their intent was to raise and dispel an objection in the same stroke. The article as a whole reads so strangely - on one hand it positions the problem as systemic and needing to be handled that way by pricing in externalities, on the other it trips over itself invoking the tried and trusted 'better blame yourself' rhetoric.