> Isn't Imgur a fairly popular social media in its own right similar to Reddit? Not really. Even the most popular posts on the imgur front page average around

> Isn't Imgur a fairly popular social media in its own right similar to Reddit? Not really. Even the most popular posts on the imgur front page average around 1,000 upvotes (compared to 40,000 for the reddit front page with default subs) and most are only getting 300 upvotes with 20-30 comments. That's about as popular as a middle-tier subreddit, of which there are thousands. Which I guess isn't "dead" but those certainly aren't numbers that are going to get the VCs opening checkbooks. Measuring active users for imgur is tricky because a massive proportion of those users are just using it as an image host and not "engaging" in the community. And even a lot of that engagement is just being driven by Reddit rather than coming from imgur itself. So no, I think calling imgur a popular social media site is extremely misleading: it's an extremely popular image host that happens to have a social media site that a small community uses attached to it.