4 ms·

Macs are used far less in Hollywood than they people think they are. They're too expensive for most television work and too limited for film work. If Apple did

Macs are used far less in Hollywood than they people think they are. They're too expensive for most television work and too limited for film work. If Apple didn't mandate that Apple TV productions use FCP it would probably already be dead.

CharlesW 4y ago
> If Apple didn't mandate that Apple TV productions use FCP it would probably already be dead. That’s false. Even Apple commercials aren’t required to use FCPX. FCPX is no slouch. Two of its biggest problems are (1) a lack of serious “multiplayer” (large team workflow) capabilities and (2) an industry perception that FCPX isn’t as “safe” a long-term bet as, say, Avid solutions. If you’re a smaller creator, it’s still a better and more reliable choice than Premiere in my experience.
- gamblor956 4y ago
  At my previous employer, we were required to use Apple laptops for our production workflow as a condition of the show being distributed on Apple TV. It's the only reason we overpaid for Apple computers when we could have had superior, cheaper alternatives for a quarter of the price.
  - bradknowles 4y ago
    Maybe for Intel-based Macs. With Apple Silicon Macs, I don't think that's true anymore. You can get cheaper computers, sure. And maybe you can get better ones. P But not ones that are both better and cheaper. The M1 and M2 chips turned that market on its head.
    - gamblor956 4y ago
      Only Mac stans think that M1 or M2 computers are better than the competition. They're the best at a specific benchmark (single core power consumption) that isn't relevant to how they're intended to be used, and which frequently ends up with M-based laptops being paper by their Windows competition at most tasks.
      - throwaway290 4y ago
        Source? Looking at this real-life test, an M1 Pro laptop exports and manipulates video faster than a beefy RTX 3080 laptop: https://ymcinema.com/2021/11/02/whatre-the-ideal-laptops-for-video-editors-rtx-studios-or-apple-m1-max/ https://ymcinema.com/2021/11/02/whatre-the-ideal-laptops-for.... This is the first comparison of apple silicon to PC that I saw when checking your claim From what I heard all the time, new Apple hardware is on par for multimedia work now. The only thing you don't get is gaming compatibility/performance, so if you reuse your hardware for that then yeah.

CharlesW 4y ago

> If Apple didn't mandate that Apple TV productions use FCP it would probably already be dead. That’s false. Even Apple commercials aren’t required to use FCPX. FCPX is no slouch. Two of its biggest problems are (1) a lack of serious “multiplayer” (large team workflow) capabilities and (2) an industry perception that FCPX isn’t as “safe” a long-term bet as, say, Avid solutions. If you’re a smaller creator, it’s still a better and more reliable choice than Premiere in my experience.

gamblor956 4y ago
At my previous employer, we were required to use Apple laptops for our production workflow as a condition of the show being distributed on Apple TV. It's the only reason we overpaid for Apple computers when we could have had superior, cheaper alternatives for a quarter of the price.
- bradknowles 4y ago
  Maybe for Intel-based Macs. With Apple Silicon Macs, I don't think that's true anymore. You can get cheaper computers, sure. And maybe you can get better ones. P But not ones that are both better and cheaper. The M1 and M2 chips turned that market on its head.
  - gamblor956 4y ago
    Only Mac stans think that M1 or M2 computers are better than the competition. They're the best at a specific benchmark (single core power consumption) that isn't relevant to how they're intended to be used, and which frequently ends up with M-based laptops being paper by their Windows competition at most tasks.
    - throwaway290 4y ago
      Source? Looking at this real-life test, an M1 Pro laptop exports and manipulates video faster than a beefy RTX 3080 laptop: https://ymcinema.com/2021/11/02/whatre-the-ideal-laptops-for-video-editors-rtx-studios-or-apple-m1-max/ https://ymcinema.com/2021/11/02/whatre-the-ideal-laptops-for.... This is the first comparison of apple silicon to PC that I saw when checking your claim From what I heard all the time, new Apple hardware is on par for multimedia work now. The only thing you don't get is gaming compatibility/performance, so if you reuse your hardware for that then yeah.