Most college students have a certain amount of discretionary funds. They just tend to exhaust it very quickly. They can and should practice price discriminati

Most college students have a certain amount of discretionary funds. They just tend to exhaust it very quickly. They can and should practice price discrimination. Charge those who can afford it more and those who can't less. Getting a fraction of 110 million users to pay even 5 dollars annually could actually double their revenue (strange but true).