I'm not disputing your point at all, but an interesting thing that happened at my school was that we weren't called "customers" but rather the president of the

I'm not disputing your point at all, but an interesting thing that happened at my school was that we weren't called "customers" but rather the president of the school would refer to students as "commodities". For a long time they'd treated us as such but hearing this was the blatant example of it.