I probably answered that in my second bit. There’s little (perceived) downside risk in “bad” UI. So not enough people do it. I don’t think it’s a fluke that a

I probably answered that in my second bit. There’s little (perceived) downside risk in “bad” UI. So not enough people do it. I don’t think it’s a fluke that a lot of site optimization tools are focused at e-commerce apps and sites where the stakes are a bit more tangible.