There is nuance to be had when it comes to rice. There is no ONE rice, there are many varieties of Rice and people and cultures are very specific about 'their'

There is nuance to be had when it comes to rice. There is no ONE rice, there are many varieties of Rice and people and cultures are very specific about 'their' rice. Right at the time of planting you are deciding which market you are targeting. The consumption pattern of Ponni rice is very different from Basmati, and these are differences in Indian subcontinent, we are not even talking about South East Asia, China or Japan. Rice is a complex market and by its nature fragmented. Also, it is very hard crop to harvest given that you have to flood the field twice. If Ukraine was rice bowl of the world, we would already have large scale famine kicked in right now. The wheat shortages will come and will become apparent by the end of this year or early next.