Their competitors do all this and more on device, including on device stt and on device phone call transcription and menu creation. On device inference is just

Their competitors do all this and more on device, including on device stt and on device phone call transcription and menu creation. On device inference is just another area Apple is behind in. Now that they're ramping up ads, I expect them to get better at ML, but to get to the level of their competitors will require a concerted effort, not the typical siloed development of normal priority projects.