All this focus on cookies is entirely missing the point of regulating user tracking online. Adtech is ten steps ahead of this, and can track users whether they

All this focus on cookies is entirely missing the point of regulating user tracking online. Adtech is ten steps ahead of this, and can track users whether they accept cookies or not. It's an illusion of choice that muddies the discussion of topics that really matter. There should be more congressional hearings of adtech representatives, with legislators who are technically equipped to grill them on all details of their business, and how it affects the population. Unfortunately, given how most legislators are technically illiterate at best, and financially corrupt at worst, nothing of value for the people has so far resulted from these hearings. I'm hoping that in the coming decades, as younger generations get in government, this will improve. We really need much stronger regulation for Big Tech, just like we have for Big Tobacco, Oil, Pharma, et al. Hopefully this will come sooner than the point when the harms from its long-term effects are fully understood.