It's perfectly possible to show ads without collecting data about your users; printed publications have done it for ages. Currently the big players are very hea

It's perfectly possible to show ads without collecting data about your users; printed publications have done it for ages. Currently the big players are very heavily pushing for a model with ridiculous levels of user tracking (to the point that many people believe ads and user tracking are inseparably connected), but that doesn't mean it's the only possible model.