I think that both Cloudflare and the Lowe's stores of the world understand that these interventions have negative side effects. The problem is that leaving them

I think that both Cloudflare and the Lowe's stores of the world understand that these interventions have negative side effects. The problem is that leaving them out has even worse consequences, and no one has offered a sufficient alternative. Put another way, one could reason that they'd prefer to do business with Lowes because they are actively investing in security measures. Perhaps your data is more likely to be compromised at Home Depot.