> Did Twitter need to be more than keep the lights on? In my view (early Twitter user, briefly worked at Twitter years ago), definitely yes. Twitter spent yea

> Did Twitter need to be more than keep the lights on? In my view (early Twitter user, briefly worked at Twitter years ago), definitely yes. Twitter spent years bumping along and riding on their network effect. But that can't last forever. Twitter should have been energetically using their strengths to expand beyond their core product. For basically the same reasons that Google needed to be more than a search company. And toward the end of Jack's reign, they were finally showing signs of progress toward a decent level of product experimentation, so I had real hope for them.