They should make Ultra have a limited time countdown, to stress people into FOMOclicking. But of course, for maximum trap potential, we need to find a wording

They should make Ultra have a limited time countdown, to stress people into FOMOclicking. But of course, for maximum trap potential, we need to find a wording such that Premium is the option without, while Ultra tracking and Basic tracking should both do roughly the same amount of tracking (modulo not really relevant details). With a sufficiently discouraging wall of text, a bad UX, and a limited time option, no one would spend the time to figure out they need to click the middle option. (This tweet brought to you by our sponsor, Moloch.)