> For a lot of people facts don't matter, only culture war. The thing is that that state of affairs has been deliberately cultivated. And this entire case is a

> For a lot of people facts don't matter, only culture war. The thing is that that state of affairs has been deliberately cultivated. And this entire case is a penetrating glimpse into how it's done. There's a range of possible solutions, but they all center on what kind of speech we incentivize. Right now, we've pretty much gone all in on incentivizing speech that gets attention. Traditional media businesses produce news or entertainment in order to sell attention to advertisers for money. Social media just puts a twist on it by outsourcing content creation to individual users in exchange for internet points like upvotes or retweets. Things aren't going to get better until we change that. Facts and reasoned arguments are boring. Culture war is entertaining and engaging. So culture war makes the most money, and that's what we're going to get.