This is getting very meta. I profoundly resent this behaviour from the BBC app and from the people who built it. I would resent it from any party. It’s no prob

This is getting very meta. I profoundly resent this behaviour from the BBC app and from the people who built it. I would resent it from any party. It’s no problem to clarify that. But to the “bad guy”. IMHO behaviour is different from identity (i.e. a focus on what people do and the effect it has, not who they are). If the premise of your organisation is existentially predicated on scummy behaviour then that does implicate identity and maybe you are the cartoon villain “bad guy”. The developers aren’t bad guys, nor are the BBC. But they are both doing (marginally) harmful things. But “bad guy” is also common shorthand for “guy who exhibits bad behaviour”. For some that distinction might even be splitting hairs.