I remember reading this at the time. It kindof made sense as a trajectory at the time. But this was pre-Snowden - the stuff Snowden leaked really changed thing

I remember reading this at the time. It kindof made sense as a trajectory at the time. But this was pre-Snowden - the stuff Snowden leaked really changed things. Like everyone suspected it before then (like everything Stallman ever said) but Snowden's leaked docs really brought it all into focus and that was when things like ubiquitous https and really checking openssl for bugs and end-to-end encryption in messaging started to get talked about. This led to things like GDPR and just a general pretty-good understanding of privacy from consumers. You can trace all of that back to the change of mindset after the Snowden leaks. Now its more like data is a liability, third parties will snoop it and use it to try and sell you things. Now the attention grabbing features are deletion and forgetting (e.g. Whatsapp auto-delete)