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While you have a valid point, I disagree with how you said it. Marketing is a term that comes from a going to a literal market to promote goods for sale. A ma

While you have a valid point, I disagree with how you said it. Marketing is a term that comes from a going to a literal market to promote goods for sale. A marketing team is different from the product team. A product team aims to understand the market and solve the problems for that market. While the marketing team's job is to let people know that you're solving the problems. Marketing is about promoting. It's about letting people know you exist. Yes, you need to understand the market and solve a real pain but that part is product development. Marketing will worry about product placement, about knowing who the correct audience is, where to reach them, etc.

nprateem 4y ago
Maybe you learnt different things on your MBA than I did.
- that_guy_iain 4y ago
  Maybe I learned marketing from marketing materials and not from a MBA - a non marketing qualifications.
  - taylodl 4y ago
    You have two ears for a reason. What the MBA is informing you is marketing is a LOT MORE than promoting. I don't have an MBA, but I've learned that from decades of experience and listening to other people's expertise.
    - that_guy_iain 4y ago
      No, what the person with a MBA said was that marketing also included product development. The person with this MBA's had no rebuttal to my reply pointing out that product development is not a marketing responsibility what they should build but how to get their solution in front of people who have that pain. It's marketing's responsibility for product placement to explain how the product solves their pain. To make the product understandable and relatable. And no matter how many ears I have the fact they couldn't come up with a rebuttal to what I wrote and instead just talked about their MBA as a reason why they are right is very telling. And for someone who says they've learned from decades of experience and listening to people, you've also failed to rebut what I wrote. Since, there has been zero rebuttals to what I've written a smart person can only assume they have no rebuttals. So maybe you should learn from my experience and expertise and realise that product development does not belong to marketing and finding a problem to solve is not a marketing issue but a product development issue.
      - nprateem 4y ago
        You might consider how a company (or individual) ought to decide which products to develop in the first place. Ideas are cheap. Companies often have a portfolio in different stages of development. Alternatively individuals need to decide which to focus on. In larger companies, product development typically includes cross-functional teams. While ideas can come from anywhere, without validating the market (and therefore understanding the market) odds of success are slim. Therefore marketers often aim to validate an idea's potential before moving through to MVP and staged releases. You seem to believe that marketing's job is just to promote products. It's not. Under competent management, marketing should be involved with ideas early in the process and feed into the product teams to help them build things people want. Then, through iterative feedback, products can be improved to achieve product-market fit. Anyway, plenty of books on the subject. I like "Nail it then scale it". Good luck.
        that_guy_iain 4y ago
        >You might consider how a company (or individual) ought to decide which products to develop in the first place. By doing product research, this is done by the product management department. Not the marketing team. > You seem to believe that marketing's job is just to promote products. Clearly, you've not understood what I wrote. I mentioned several things that weren't promoting. Overall, you have the right ideas you just have the wrong reasoning. It seems to think because the phrase is "market research" the responsibility belongs to the marketing department. The responsibility of validating ideas belongs to the product development team. Such as product positioning has the word "product" in it but is not a responsibility of the product team but a responsibility of the marketing team. You've understood the validating of ideas, etc. You've understood you need to understand the market. You've just not understood how to split responsibilities and how to set fair and proper expectations on roles.
        taylodl 4y ago
        The irony is priceless. Consider your long-winded comments as your running your mouth and meanwhile you have refused to listen to three different people explaining what marketing actuall is. Priceless.

nprateem 4y ago

Maybe you learnt different things on your MBA than I did.

that_guy_iain 4y ago
Maybe I learned marketing from marketing materials and not from a MBA - a non marketing qualifications.
- taylodl 4y ago
  You have two ears for a reason. What the MBA is informing you is marketing is a LOT MORE than promoting. I don't have an MBA, but I've learned that from decades of experience and listening to other people's expertise.
  - that_guy_iain 4y ago
    No, what the person with a MBA said was that marketing also included product development. The person with this MBA's had no rebuttal to my reply pointing out that product development is not a marketing responsibility what they should build but how to get their solution in front of people who have that pain. It's marketing's responsibility for product placement to explain how the product solves their pain. To make the product understandable and relatable. And no matter how many ears I have the fact they couldn't come up with a rebuttal to what I wrote and instead just talked about their MBA as a reason why they are right is very telling. And for someone who says they've learned from decades of experience and listening to people, you've also failed to rebut what I wrote. Since, there has been zero rebuttals to what I've written a smart person can only assume they have no rebuttals. So maybe you should learn from my experience and expertise and realise that product development does not belong to marketing and finding a problem to solve is not a marketing issue but a product development issue.
    - nprateem 4y ago
      You might consider how a company (or individual) ought to decide which products to develop in the first place. Ideas are cheap. Companies often have a portfolio in different stages of development. Alternatively individuals need to decide which to focus on. In larger companies, product development typically includes cross-functional teams. While ideas can come from anywhere, without validating the market (and therefore understanding the market) odds of success are slim. Therefore marketers often aim to validate an idea's potential before moving through to MVP and staged releases. You seem to believe that marketing's job is just to promote products. It's not. Under competent management, marketing should be involved with ideas early in the process and feed into the product teams to help them build things people want. Then, through iterative feedback, products can be improved to achieve product-market fit. Anyway, plenty of books on the subject. I like "Nail it then scale it". Good luck.
      - that_guy_iain 4y ago
        >You might consider how a company (or individual) ought to decide which products to develop in the first place. By doing product research, this is done by the product management department. Not the marketing team. > You seem to believe that marketing's job is just to promote products. Clearly, you've not understood what I wrote. I mentioned several things that weren't promoting. Overall, you have the right ideas you just have the wrong reasoning. It seems to think because the phrase is "market research" the responsibility belongs to the marketing department. The responsibility of validating ideas belongs to the product development team. Such as product positioning has the word "product" in it but is not a responsibility of the product team but a responsibility of the marketing team. You've understood the validating of ideas, etc. You've understood you need to understand the market. You've just not understood how to split responsibilities and how to set fair and proper expectations on roles.
        taylodl 4y ago
        The irony is priceless. Consider your long-winded comments as your running your mouth and meanwhile you have refused to listen to three different people explaining what marketing actuall is. Priceless.