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Honestly, lack of marketing knowledge shouldn't hold you back. It's something you'll learn eventually through hit and trial. No matter how good a course or a bo
by shubhamjain 4y ago
Honestly, lack of marketing knowledge shouldn't hold you back. It's something you'll learn eventually through hit and trial. No matter how good a course or a book, no marketing plan has a 0% failure rate. In fact, I would say worrying about marketing is a hindrance than anything. You'll start experimenting with ads, social channels, when you should be worrying about getting feedback and customers. The fact is business consists of moving so many levers that by the time you learn of all of them, you'll be 50. Let's say you learn marketing, then, what about Sales? Customer success? Accounting?
What makes or breaks a business isn't lack of expertise in these domains, it's simply focus and confidence in the problem you're trying to solve. Most of the times, founders don't have enough of that. If you think your idea has a good market, simply start talking to your customers, building, and getting feedback. You don't need more than that.