Or if you're a programmer and are looking for that paper written by Professor Firstname Lastname, you might prefer results about the CS professor, not about the

Or if you're a programmer and are looking for that paper written by Professor Firstname Lastname, you might prefer results about the CS professor, not about the eponymous person who undresses for a living. Or plays baseball for a living. I like arthouse films. ∀ arthouse ∃ approximately eponymous porn film. I can't say I dislike porn, but if the search engines were to treat me like my neighbour I'd never get any arthouse results. Too niche.