> What companies have been trying to get us to accept for ages now is making consumers scan items using their personal devices to get a price that will be tailo

> What companies have been trying to get us to accept for ages now is making consumers scan items using their personal devices to get a price that will be tailored to them individually based on their income level, their purchase history, their personal/political views, their "customer loyalty", etc. Bringing the complexity and obscurity of internet pricing tricks all the way down to the shelves at the corner shop.