> For example, Harley can't woo younger riders to the brand because their attempt to acquire them turns off older Harley fans who are slowly dying out. That cu

> For example, Harley can't woo younger riders to the brand because their attempt to acquire them turns off older Harley fans who are slowly dying out. That cuts the other direction as well, if Tesla/Musk just alienate 90% of the population and the backlash builds against their touchscreens and build quality then they may find that they're just selling to fanbois. And the EV Ranger is the vehicle that is targeting the kids of the people who presently drive F150s. A car/truck purchase is emotional, and if you live in Astoria, OR a cybertruck is going to get you a ton of shit from everyone you know. The successful Tesla models have had styling that pretty much looked like any other vehicle and didn't stand out a lot and any cachet was based around what it was and how it performed.