I can see MS implementing an Ad auction built into Windows. Each rectangle in the UI that can show ads receives bids from advertisers in real time. The latter g

I can see MS implementing an Ad auction built into Windows. Each rectangle in the UI that can show ads receives bids from advertisers in real time. The latter get a direct link to user data, they can see who the users are, their names, ages, the programs their run, even their webcam feed. The auction will be poorly implenented, so often Windows would switch between two almost winners, resulting in annoying flickering of the ad. The big whales will get access to the VIP ad placement: the one that locks up your screen and shows a full screen ad for a minute.