Well, even if you put language aside. Each European countries is still wildly différents. Less and less, that’s true. But regulation, borders, culture, habit

Well, even if you put language aside. Each European countries is still wildly différents. Less and less, that’s true. But regulation, borders, culture, habits, buying power, taste… The first startup I worked for was wildly successful in France. We had dream of conquest of all Europe, of course. Each new country was a headache, nothing to do with langage. ( language was the easy part ) People wanted different stuff. We were able to make it to Italy and the UK, got laughed out of the room in Germany. Never got more than mild traction in Spain and nobody talked to us in Portugal. Randomly we got Chinese customers. Super hyped. Then we realized that while doing all that … we had let our primary market down and that someone else was eating our lunch there. Got bankrupt a year after. It was poor execution. But I still think that expending from Nebraska to Missouri is easier :)