Who created those terrible billboard ads and who gave them the ok? Fire him or her. White on black is hard to read (Ogilvy, anyone?) and makes sense only in ve

Who created those terrible billboard ads and who gave them the ok? Fire him or her. White on black is hard to read (Ogilvy, anyone?) and makes sense only in very few cases (like the Coldene cough drops ad by George Lois). A black background makes no sense in this case. Is Boston a hotbed of Basecamp use, or hardly so? Did you really expect people to read your ads and feel the urge to go check what your company, unknown to the masses, offers?