I've known about Basecamp since the 37signals days. Those billboards are a disservice to the product. It doesn't hook or command anyone to find out what Basecam

I've known about Basecamp since the 37signals days. Those billboards are a disservice to the product. It doesn't hook or command anyone to find out what Basecamp is. Also why billboards all over Boston? If your a project management solution why not spend the money advertising at airports? I see a lot of AWS, IBM, Dell EMC, etc. at airports.