Yikes. What atrocious billboard designs. Who in their right mind would look at that and want to find out more about the product? If you can do a modicum of dec

Yikes. What atrocious billboard designs. Who in their right mind would look at that and want to find out more about the product? If you can do a modicum of decent geographic testing and run actually decent billboard design - it can actually be a pretty high ROI. For $300k these ads got a lot of eyeballs (what they did with them is another story).