> Way more effective for a business to use Adwords and get like 100,000's impressions for the same price. I've never in my entire life picked to go to a local

> Way more effective for a business to use Adwords and get like 100,000's impressions for the same price. I've never in my entire life picked to go to a local business based on AdWords. When I want to find a local business, a restaurant, dentist, gym, etc., I always go to Yelp. If the business isn't on Yelp I will never know about them. The Yelp ads are highly targeted. If a business doesn't already have a strong presence on Yelp, the best way to make me aware of their business is to advertise on Yelp. Maybe the article was written by someone who doesn't use Yelp. It mentions that it's a negative that the Yelp ads link to the business's Yelp page. To me that is a huge plus. If the ad linked to the business's website I would never link on it. In general local business sites are pretty useless, the Yelp page is generally much more useful for finding out about the business. Hours, phone number, neighborhood, map, reviews, price range, dress code, that's all info I want, and it's usually hard to find on business websites. If that info is readily available I'm more likely to go there.