I didn't mean to paint it as a non-issue (I guess OP may have), just not a "crisis" issue. I agree that "PR nightmare" is a term which removes much nuance; it's

I didn't mean to paint it as a non-issue (I guess OP may have), just not a "crisis" issue. I agree that "PR nightmare" is a term which removes much nuance; it's neither a non-issue nor a "war room"-necessary issue.