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This is interesting...the motivation for the prize givers, I was thinking, is simply to fit into their 'brand awareness' budget. Specifically, I was thinking of
by marcamillion 15y ago
This is interesting...the motivation for the prize givers, I was thinking, is simply to fit into their 'brand awareness' budget. Specifically, I was thinking of targeting companies that have new product launches and such (e.g. publishers with a new book, or Amazon with a new version of it's Kindle, or Apple with a new version of it's iOS devices, etc.).
As for the referral system, that seems a bit scammy to me. It's what existing affiliate networks to do - which is what I was trying to get away from...if that makes sense.
Btw, I agree about the charity fundraising...that's kinda where I got the idea, but was trying to find a way it could work for for-profits.
- helen842000 15y agoYea, the affiliate industry always comes across as scammy and spammy, but it's still huge business. Maybe it needs a fresh new open and legit take on it. People want to earn money, companies want new users. If you're trying to move away from it sounding scammy, then 'Win a Free Ipad' won't project the right image. I think your idea could work if it's given the right kind of branding. Think bit.ly meets kiip.me (so short urls for sharing and promoting results in user signups = real world rewards)
- marcamillion 15y agoYou definitely are right about the 'Win a Free iPad'. That's a good point - which kinda cuts to the heart of the current incarnation of the idea. Will have to re-consider everything. The short urls definitely make sense.