That's a good explanation. Note how craigslist works for apartments and jobs postings, but not events (nothing works for events, the other favorite "local" star

That's a good explanation. Note how craigslist works for apartments and jobs postings, but not events (nothing works for events, the other favorite "local" startup idea). The quintessential small business owner we had was the plumber. People need plumbers and search for them, but how do you get them into your directory? I don't know how well craigslist works for plumbers, and I don't think we ever considered craigslist as competition.