Goldman Sachs seems to be acting like this partnership is a loss leader for Apple to teach them a lot of software ideas that they can turn around into their oth

Goldman Sachs seems to be acting like this partnership is a loss leader for Apple to teach them a lot of software ideas that they can turn around into their other consumer products under the Marcus brand. In many ways it almost looks like GS is using Apple as an R&D department for redefining/redesigning what consumer finance products look like in the modern software era. It will certainly be interesting to see how much the bet pays off on Marcus competing with more traditional banking products over the next few years.