They rely on advertising sure, but the part that comes from Search is ~150B $ (out of 250 B $). People kind of dont realize a large chunk of their Ad Tech is n

They rely on advertising sure, but the part that comes from Search is ~150B $ (out of 250 B $). People kind of dont realize a large chunk of their Ad Tech is not Search related. Its the tooling for the Publishers to sell ad real estate on their sites. Its the tooling for Advertisers to target that real estate based on data collected. Its the ad auctions. Its the ad exchanges. There is ton of shit of going on that no one on the planet is anywhere close to replicating.