Generally, chasms between people's ideas of how things should be, and reality, are to be celebrated. It's where radical innovation comes from. Why does it frigh

Generally, chasms between people's ideas of how things should be, and reality, are to be celebrated. It's where radical innovation comes from. Why does it frighten you? Average people are boring. They are generally fodder for mediocre businessmen to exploit, using tried and tested methods. Facebook is just the next big thing in a long line of bullshit firehoses. Only this time, it enlists your real friends, rather than the imaginary friends you aspire to have and relate to (i.e. celebrities). I can understand why people do it, but I can't grok why one would expose themselves to the concentrated brain poison that is TV and Internet advertising. Particularly North American media, with its saccharine hammyness and oppressively idyllic world view rammed through your throat. Every time I accidentally browse the internet without adblock or watch broadcast media, it genuinely offends me. I mute video ads and cover up the window so they don't even get a chance to put their idiotic jingle and brand name in my head. That puts me far away from Joe Average. That's okay, so do my work and interests.