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As an advertiser, it occurs to me that google severely dropped the ball. I've been waiting to hand them money, but they refuse to be sufficiently organized to o
by arthurofbabylon 4y ago
As an advertiser, it occurs to me that google severely dropped the ball. I've been waiting to hand them money, but they refuse to be sufficiently organized to onboard new, non-megacorp advertisers.
At first glance that makes sense: prioritize onboarding large businesses with large budgets. With a second thought, this approach seems foolish: their ad network is an ecosystem, and the X00,000 businesses like mine that are excluded would be an enormous boost to ad bids, ad targeting, and ad quality – 3 of the 4 things that Google breathes (the fourth being traffic).
If google screwed this up, what else are they screwing up?
- collaborative 4y agoDon't hand them money. Ads only makes sense for companies with money to burn (mega corps)