Popcorn is "an iconic part of the experience" because the theaters have been pushing it for nearly a century. The theaters don't make their money showing new m

Popcorn is "an iconic part of the experience" because the theaters have been pushing it for nearly a century. The theaters don't make their money showing new movies (most of that goes to the studio) - they make most of their money on high margin concessions, mostly popcorn and soda.