4 ms·
I think they can get away with this because to someone who is thinking about ads in an offline way, outdoors and newspapers etc the language makes it sound like
by robryan 15y ago
I think they can get away with this because to someone who is thinking about ads in an offline way, outdoors and newspapers etc the language makes it sound like your getting 3000 ads for example. When you think about it in terms though that your newspaper ad, while beng one ad, was seen by thousands of people.
- jcnnghm 15y agoA Yelp impression is much more valuable than a newspaper impression. When people see an ad on Yelp, they are generally looking for a place to eat right now. They are trying to make a purchasing decision. When they see an ad in a newspaper, it is generally incidental. In addition, newspaper CPM is based on distribution, it's pretty likely that only a small percentage of those papers are read cover to cover, and only a small percentage of those readers look at any individual ad for more than a second. The last time I looked at newspaper advertising, a 1/4 page for one day in a paper with a distribution of 40,000 was about $600. If you are advertising a restaurant, I think you'd be better off giving the money to Yelp.