It seems you didn't read the article. There was no defunct brand that Montanez revitalized. He was involved in some marketing efforts and may have played a role

It seems you didn't read the article. There was no defunct brand that Montanez revitalized. He was involved in some marketing efforts and may have played a role in a derivative "Flaming" line product and some other Latino-targeted flavors. But the confirmed lies that he chose to spread, with the bumbling help of his mentor (who clearly has personal commitments to the community the lies are most meant to appeal to), are beyond excusable. There's nothing to hand-wave here. It's the nakedly cynical, anti-social effort of an egotistical con man. It should be shamed off the air, the movie should be shamed out of production and their names should live on in infamy as pathetic liars. Richard Montanez and Al Cary, the pathetic liars who think you're all chumps. To do anything else is to contribute to the degradation of vital social fabric.